The Company-as-a-Product (CaaP) methodology for tech startups
The origin of Company-as-a-Product (CaaP) Company-as-a-Product (CaaP) is a term coined by business strategist ZeMing M. Gao. It is a methodology that approaches new companies from a “CaaP engineering” point of view. From ideation, design, creation, buildout, scaling, and transaction (e.g., exit, sale, or IPO), CaaP methodology integrates multiple dimensions of technology, intellectual property (IP), corporate structure, team-building and business into a coherent product with a clear economic goal. The CaaP concept initially grew from… Read More »The Company-as-a-Product (CaaP) methodology for tech startups